The right strategy is crucial to the success of your search engine optimization activities.
Search engine users are some of the most qualified and motivated visitors to your web site you will ever have. After all, they have taken the initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.
However, getting listed in a search engine doesn't do you much good if you're number 415 of 1,259,000 search results. Surprisingly, it doesn't even help you much if you're result number 11. Most search engines display 10 results on the first page, and relatively few searchers click through to look at the second page.
Make sure your web site will get the best possible search engine rankings and you'll get as many visitors as possible. High rankings contribute greatly to the success of your Internet business.
The key to high search engine rankings is to do the right things in the right order:
- Find the right keywords for your web site.
- Optimize your web pages for these keywords so that they can get high search engine rankings.
- Submit your web pages to all important search engines and directories so that web surfers can find you.
- Get links from other web sites and make sure that these links contain your keywords.
- Track the results.