How often should you submit your web site?

You've probably seen them on the web and you've probably received many spam email messages from them: services that promise you to submit your web site to thousands of search engines and that tell you that your web site will get high search engine rankings if you just submit your web site often enough.

The frequency of your search engine submission is not important

When you submit your web site URL to a search engines, you basically ask the search engine spiders to visit your web site and to evaluate it. If the search engine spiders cannot find anything useful on your site, they won't list your web site. It doesn't make sense to submit your web site again and again if it isn't search engine ready.

Search engines must be able to find out what your web site is all about. They need to find text and links on your web pages and they also need to find the keywords for which you want to have high rankings on your web pages.

Submitting alone doesn't guarantee visitors

Submitting your web site to search engines is important, but it is not the most important step in your search engine marketing campaign.

It's much more important that your web pages are optimized for search engines. Many web sites are designed in a way that prevents them from showing up in search engines.

If your web pages are not search engine ready, it's pointless to submit them. If the search engines index your web site at all, it will be listed on position 17,352 or worse. With a listing on that position, you won't get any visitors.

The key to successful search engine submission

Before submitting your web pages to search engines, you must make sure that they are optimized for your important keywords and for the special search engine you target.

If your web pages are prepared for a special search engine and for a special keyword then it's much more likely that your web site will receive high rankings.

Make sure that your web pages contain enough text and that search engine spiders can find the pages of your web site trough normal text links. Don't use web site intros and don't use too many Flash elements on your web site. It is extra work to optimize your web pages for search engines but it is well worth the effort.

Professional search engine submission takes some time

Don't fall for services that promise you to submit your web site to thousands of search engines. It will only result in thousands of spam messages. Invest some time in optimizing your web pages before you submit them and then submit your site to important search engines. You'll get much better search engine rankings.

Technorati Tags: professional,search engine,submission,optimisation

Ethical search engine optimization

Some search engine optimization companies and software developers use unethical tricks and techniques to artificially boost the search engine rankings of a web site. This dilutes the quality of search results and the accuracy of search results becomes questionable.

For this reason, the search engines are continuously trying to trace out the spam techniques which webmasters might be using and penalize or ban them.

They continue to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content.

If you use a web site promotion tool that uses these unethical tricks and techniques, you'll put your web business at severe risk.

 

Search engines consider the following search engine optimization techniques as SPAM.

• automatically generated doorway pages
• cloaking and false redirects
• keyword stuffing
• hidden text or hidden links
• pages loaded with irrelevant words
• duplicated content on multiple pages
• misspelling of well-known web sites
• unrelated and centralized link farms
• other methods that try to trick search engines

You might get short term results with these techniques but it's very likely that your site will be banned from search engines if you use one of these techniques. You'll put your web business at severe risk if you use one of these methods.

Ethical search engine optimization is about everyone winning

Ethical search engine optimization leads to a symbiotic relationship:

• Search engines: They win as they are provided with pages that are easy to understand and that contain the quality information that their visitors search for.
• Searchers: They win as they are getting what they ask for from the search engines. They search for "green widgets" and get a page about green widgets.
• Web site owners: They win as they are getting quality visitors who are interested in what their web site has to offer.
Technorati Tags: ethical,searc,engine,optimisation,web,seo,site